Pyronix Ltd part of Hikvision group
|DIGITAL MARKETING EXECUTIVE
Doncaster, England, United Kingdom of Great Britain and Northern Ireland
Summary
Leading high-impact digital marketing campaigns for a global security solutions provider, driving record-breaking email performance and significant website traffic through data-driven strategies.
Highlights
Developed and executed a data-driven newsletter strategy, achieving an all-time high 3.5% click-through rate and 37% open rate, engaging over 17,000 customers.
Managed a product launch email campaign that set new benchmarks, delivering a 40% open rate and 3.5% CTR, significantly increasing website traffic and conversions.
Presented actionable KPI insights to senior leadership, directly shaping strategic marketing decisions and aligning initiatives with overarching company growth objectives.
Oversaw social media content management, including product launches and award entries, and led landing page planning and development to enhance engagement and customer inquiries.